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Audience Development Analyst, WNET (PBS), March 2017 - Present

  • Develop audience growth strategies for four of PBS’ national series and over a dozen local programs
  • Use analytics tools to measure the effectiveness of audience growth strategies
  • Create and manage ad campaigns through Google AdWords and Facebook Ads
  • Produce social content for national premieres and web initiatives

Social Media Manager, Integramed Fertility, Jan 2017 - Present

  • Run Facebook account for a fertility clinic
  • Use social calendar to post a variety of content 5-6 times per week
  • Update and report Facebook analytics

Content Strategist, Integrity Web Agency, Aug 2016 – Dec 2016

  • Ran Integrity’s social media accounts (FB, Twitter, LinkedIn, Instagram, Google+ and Medium)
    • Used Buffer to write and schedule daily social media posts
    • Launched and manage Medium account
    • Wrote weekly blog posts focusing on client success and company insight
  • Updated and reported analytics for Regional Arts Commission’s mobile app
  • Wrote monthly blogs and control Google AdWords account for Eason Law Firm
  • Managde online customer service support for Marcal Paper

Content Strategy Intern, Integrity Web Agency, May 2016 – Aug 2016

  • Planned and executed a WordPress website redesign for a charity organization
    • Served as project manager and lead a team of five interns
  •  Audited live websites to make improvement recommendations
  • Tracked and analyzed various site statistics using Google Analytics
  •  Created SEO friendly content for clients
  •  Wrote weekly blog posts for Integrity focusing on content strategy

Content Management Intern, Do314, Jan 2016 – May 2016

  • Created daily editorial content pieced including local guides, event how-tos and branded content
  • Assisted general manager with website management
  • Added events, venues and artists to the website weekly
  • Managed social media accounts (FB, Twitter, Instagram & Snapchat)
    •  Increased Twitter and Instagram followers by %100
      • Launched Snapchat account
    • Hosted live event coverage on all social platforms on a regular basis

Marketing & Communications Intern, Center of Creative Arts (COCA), Aug 2015 – Dec 2015

  • Assisted with planning and execution of marketing and promotional events
  •  Researched, created and executed targeted e-marketing materials
  • Maintained archive files of external press and COCA’s marketing and event collateral

Arts Editor, The University News, Aug 2015 – Dec 2016

  • Coordinated coverage for the Arts & Entertainment section for each weekly issue
  • Wrote one to two articles per week
  •  Built pages with InDesign

 President, Be the Match on Campus, Aug 2015 – Dec 2016

  • Organized and ran 10 15 annual bone marrow registry drives on SLU’s campus
  • Registered over 450 people to the national bone marrow registry


Saint Louis University

BA Communication, Journalism & Media, Magna Cum Laude

Film Studies minor

Courses include: Social Media as a Professional Tool, Editing, Publication Design, Contemporary Issues in Media, Journalism: Newswriting, Creative Writing, Public Relations Principles & Practices, Theory of Free Expression and Communication, Culture & Technology

Psi Theta Honor Society, Dean’s List 2013 – 2016


Content Strategy
Web Analytics
Branded Content
Paid Social
Adobe Suite
Copy Editing (AP Style)
Quality Assurance

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